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At Neutrogena, our driving ambition is to bring to you products
that really work to improve both the health and beauty of your
skin and hair.
We also work hard everyday to bring out the latest technology
breakthroughs, to ensure we are constantly delivering products
of the highest quality.
Today, the Neutrogena Corporation manufactures skincare products,
which are sold in more than 70 countries, and are recommended
by dermatologists all around the world.
History
With its headquarters in Los Angeles, California, Neutrogena
began its success story in 1930, when founder Emanuel Stolaroff,
started a small specialty cosmetic company called Natone. Natone
was originally a supplier solely to beauty salons however by
the 1940's, Natone began manufacturing and distributing cosmetics
for the retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an
unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic
chemist. Fromont's patented formula produced a mild, clear soap
that rinsed quickly and easily from the skin, leaving no soap
residue and returning skin’s pH to normal in a much quicker
time than normal soaps.
Stolaroff believed there was a market for such a high quality
soap, and arranged to import and distribute the Neutrogena brand
product in the United States. By 1962, Neutrogena soap was so
synonymous with the company image that the company name was
officially changed to the Neutrogena Corporation. Lloyd Cotsen
became president of the company in 1967 and made another key
decision – to promote the benefits of Neutrogena soap
to the medical profession. The strong relationship between Neutrogena
Corporation and dermatologists gave the company an exceptional
competitive advantage.
As Neutrogena gained a unique acceptance by the medical profession,
a new emphasis was directed toward marketing and research efforts
to create a line of safe, mild, premium quality skincare products.
The respect and credibility earned by Neutrogena Corporation
led to its acquisition by Johnson & Johnson in 1994. |
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